Enterprise culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain conditions. It includes cultural concept, value concept, enterprise spirit, ethics, code of conduct, historical tradition, enterprise system, cultural environment, enterprise products, etc. Among them, values are the core of corporate culture.
Corporate culture is the soul of an enterprise and the inexhaustible power to promote its development. It contains very rich content, and its core is the spirit and values of the enterprise. The values here do not generally refer to various cultural phenomena in enterprise management, but the values held by enterprises or their employees in their business activities.
Corporate culture is the sum of the business philosophy, business purpose, business policy, values, business behavior, social responsibility, business image, etc. formed in the business activities of an enterprise. It is the fundamental embodiment of enterprise individuality and the soul of enterprise survival, competition and development.
Corporate culture consists of three levels:
(1) The material culture of the surface layer is called the 'hard culture' of the enterprise. Including plant appearance, plant appearance, mechanical equipment, product modeling, appearance, quality, etc.
(2) Institutional culture at the middle level, including leadership system, interpersonal relationship, various rules and regulations and disciplines.
(3) The spiritual culture of the core layer is called 'enterprise soft culture'. It includes various codes of conduct, staff quality and fine traditions. It is the core of enterprise culture and is called enterprise spirit.
Terence E. Deere and Alan A. Kennedy summarized the whole theoretical system of corporate culture into five elements, namely, corporate environment, values, heroes, cultural ceremonies and cultural networks.
The enterprise environment refers to the nature, business direction, external environment, social image and contact with the outside world of the enterprise. It often determines the behavior of enterprises.
Values refer to the consensus among members of an enterprise on whether an event or behavior is good or bad, good or evil, right or wrong, and whether it is worth imitating. Values are the core of corporate culture. Unified values enable members of the enterprise to have a unified standard when judging their own behavior, and to determine their own behavior.
Heroes refer to the core figures of corporate culture or the personification of corporate culture. Their role is to serve as a living model to provide other employees in the enterprise with examples to learn from, which plays an extremely important role in the formation and strengthening of corporate culture.
Cultural ceremony refers to various commendation, incentive activities, parties and entertainment activities in the enterprise. It can dramatize and visualize some things that happen in the enterprise, to vividly publicize and reflect the enterprise values, so that people can understand the connotation of enterprise culture through these lively activities, so that the enterprise culture can be 'educated in fun'.
Cultural network refers to informal information transmission channels, mainly for the dissemination of cultural information. It is composed of some informal organizations and people, and the information it conveys can often reflect the wishes and mentality of employees.